James Morris is an alcohol, addiction and behaviour change specialist with over 14 years experience in the field. In recent years James has specialised in behaviour change skills and alcohol brief interventions, training thousands of health care and other roles in how to support and effect change. James is currently undertaking a PhD exploring how beliefs about alcohol addiction and problems can influence change. You can read more about this in a Guardian article he authored here.

James’ passion for affecting change comes from his past experience of alcohol problems. He has a strong belief that change is possible and can be engendered by person centred interventions that build a person’s confidence in their ability to do so. He has a particular interest in addiction theory and the importance of non-stereotyping language in shaping  addiction and recovery beliefs and outcomes.

James has advised a range of international and national bodies on the development and delivery of alcohol interventions including the Department of Health and World Health Organization. He has also worked extensively as a consultant, particularly supporting commissioning of effective treatment services and prevention strategies. In 2009 he co-founded the Alcohol Academy, a social enterprise to support and promote effective approaches to alcohol harm reduction.

James has spoken at wide range of alcohol and addiction events and is has featured on multiple news features. He is a member of the Addiction Theory Network and a committee member for the New Directions in the Study of Alcohol Group and also editor of Alcohol Policy UK and the IBA blog.

To get in touch, please see here.