James Morris is an alcohol, addiction and behaviour change specialist with lived experience of alcohol problems. James has over 18 years experience in the field specialising in behaviour change skills and alcohol brief interventions, and has trained thousands of health and social care roles.

James is a research fellow at Centre for Addiction Behaviours Research and works for Public Health England’s Alcohol & Drugs Policy Team.  He completed his PhD in 2020 exploring how beliefs about alcohol addiction and problems can influence change and continues to research framing and stigma processes amongst harmful drinkers. You can read more about this in a Guardian article he authored here. He is host of the Alcohol ‘Problem’ Podcast.

James’ passion for affecting change comes from his past experience of overcoming alcohol problems. He has a strong belief that change is possible and can be engendered by person centred interventions that build a person’s confidence in their ability to do so. He has a particular interest in addiction theory and the importance of non-labelling language in shaping addiction and recovery beliefs and outcomes.

James has advised a range of international and national bodies on the development and delivery of alcohol interventions including the Department of Health and World Health Organization. He has also worked extensively as a consultant, supporting commissioning of effective treatment services and prevention strategies. In 2009 he co-founded the Alcohol Academy, a social enterprise to support and promote effective approaches to alcohol harm reduction.

James has spoken at wide range of alcohol and addiction events including for the Society for the Study of Addiction, the NHS and at international addiction conferences. He has been appeared on multiple news features. He is a member of the Addiction Theory Network and Chair of the New Directions in the Study of Alcohol Group and also editor of Alcohol Policy UK and the IBA blog.

To get in touch, please see here.